10+ Best & Profitable Mary Kay Business Ideas [2023]

Kickstart your Mary Kay business in 2023 with the top 10+ most profitable Mary Kay business ideas! Get inspired and learn the secrets to success that will put you ahead of the competition.
Nick

By Nick Cotter
Updated Feb 07, 2024

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Hey there, future entrepreneur! Have you ever dreamt about running your own business, but are unsure where to start? Or maybe you're a fan of Mary Kay products and you're wondering how you can turn that passion into profit? Well, you've come to the right place! As we look ahead to 2023, it's clear that opportunities in the Mary Kay business are flourishing, and we're here to help you seize them.

Get ready to embark on an exciting journey as we explore over 10 of the best and most profitable Mary Kay business ideas for the upcoming year. Whether you're a seasoned business owner or a newbie to the world of entrepreneurship, we've got something for everyone. So, buckle up and let's dive into this world of opportunity together.

Our goal? To inspire you, educate you, and most importantly, empower you to take that leap of faith into the world of business. Because, who knows? Your dream business could just be a Mary Kay opportunity away. So, are you ready to make 2023 your year of success? Let's get started!

Host Personalized Beauty Parties

A Host personalized beauty parties is an excellent business opportunity that can provide customers with an enjoyable and unique experience. This type of party, which can range from a spa day to a facial or makeup session, can be tailored to the customer's individual needs and preferences. Benefits of hosting personalized beauty parties include:

  • The ability to customize the party to the customer’s desires
  • The ability to offer a unique experience
  • An opportunity to build customer relationships
  • The potential for repeat business with satisfied customers
image of a Host Personalized Beauty Parties

Run Local Promotions

A run local promotions business idea is an excellent way to promote your Mary Kay products in an area close to your target audience. Promotions can take many forms such as discounts, giveaways, or flash sales. You can also utilize various marketing strategies, such as social media, to reach a greater number of customers and inform them of your upcoming promotions. With the right promotion, you can increase your customer base and build customer loyalty.

  • Offer discounts or freebies
  • Utilize various marketing strategies
  • Build customer loyalty
  • Increase your customer base
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Examples of successful businesses:

The Mary Kay business industry is full of successful companies that have built strong reputations for providing quality products and services. Here is a list of some of the leading businesses in the Mary Kay business industry:

  • Mary Kay Inc.
  • Natura Cosméticos
  • Oriflame Cosmetics
  • Avon Products, Inc.
  • Herbalife Nutrition
  • Jeunesse Global
  • Younique Products LLC
  • Nu Skin Enterprises
  • Tupperware Brands Corporation
  • Arbonne International, LLC

Join Online Beauty Groups

Joining online beauty groups can be a great business idea, as it allows business owners to network with other beauty entrepreneurs, share industry tips and tricks, and get feedback from customers. Here are some of the many benefits that joining online beauty groups can provide:

  • Connect with industry professionals
  • Share knowledge and advice
  • Gain customer insight
  • Stay up to date on industry trends
  • Promote your own business or products

Create Newsletters And Email Campaigns

Creating newsletters and email campaigns is a great way to engage customers, reach potential customers, and promote products and services. Bullet points allow readers to quickly skim through the content and focus on the parts that are most relevant to their needs. Here are some of the benefits of creating newsletters and email campaigns for your business:

  • Build relationships with customers
  • Increase brand awareness
  • Drive website traffic
  • Provide helpful information to customers
  • Generate leads for future sales

Offer Gift Certificates For Services

Offering gift certificates for services is a great business idea as it allows customers to purchase services as gifts for their friends or family. Gift certificates are a great way to attract new customers, as the recipients may not have visited your business before. Additionally, offering gift certificates lets customers spend money without having to worry about the availability of a service or product in the future. Here are some benefits of offering gift certificates for services:

  • Gift certificates act as a form of advertising – friends and family of the purchase will spread word about your business and help to attract new customers.
  • Gift certificates free up time for staff members by minimizing the amount of customer service necessary when processing payments.
  • Gift certificates provide an easy way to surprise family and friends with special personalized presents.
  • Gift certificates can provide an additional source of income as customers generally add more than what is stated on the certificate.

Run Contests Offering Free Products And Services

Run contests offering free products and services is a great way to promote your business. This strategy can help build brand recognition, attract new customers, and encourage existing customers to remain loyal. Here are some of the benefits of running contests offering free products and services:

  • Create goodwill in the community.
  • Increase brand awareness.
  • Boost customer engagement.
  • Drive traffic to your website or social media channels.
  • Generate sales leads and conversion rates.

Get Involved In Your Community Through Charitable Donations

Get involved in your community through charitable donations is a great business idea to make a positive impact and help those in need. It allows businesses to give back to their local communities and contribute to causes that are important to them. There are many ways to get involved, including:

  • Making financial contributions
  • Offering in-kind donations of goods and services
  • Volunteering time and resources
  • Partnering with local organizations to offer assistance

Sponsor Beauty Pageants In The Area

Sponsoring beauty pageants is a great way to gain exposure for a business. It can help generate interest and bring customers to the business. There are many benefits that sponsoring a beauty pageant can bring to a company:

  • Increased visibility in the community
  • Access to potential customers
  • Brand recognition
  • A chance to promote products and services
  • Opportunity to build relationships with potential customers

Partner With Local Spas And Salons To Offer Discounts

Partnering with local spas and salons to offer discounts can be a great business idea. By aligning with these businesses, customers can access exclusive deals and discounts that are not available elsewhere. This can be a great way to increase customer loyalty and drive more sales. Here are some advantages this type of agreement can bring:

  • Encourage customers to return by offering significant savings on services
  • Take advantage of existing customer bases from each business
  • Build brand recognition for both parties
  • Create a win-win scenario for both the spa or salon and your business

Offer Referral Incentives To Customers

Offer referral incentives to customers is a great way to promote your business and encourage customers to spread the word about your company. With referral incentives, customers are given rewards for referring new people to your business. This could be anything from discounts, free products, or even monetary rewards. Here are some of the benefits of using referral incentives:

  • Increased customer loyalty
  • More organic marketing
  • More referrals and sales
  • Better customer engagement
  • Cost-effective marketing method

Nick

Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.