10+ Best & Profitable March Madness Business Ideas [2023]

Discover the top 10+ profitable business ideas for March Madness in 2023. Unlock the full potential of the biggest sporting event in the US with these winning marketing strategies, campaigns and activities that will boost your creativity and bottom line. Start planning your success today!
Newfoundr

By Nick Cotter
Updated Feb 07, 2024

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Hey there, future entrepreneurs! Feeling that March Madness fever yet? Well, we're not just talking about the nail-biting basketball games that have us all on the edge of our seats. No, we're referring to the incredible wave of business opportunities that this season brings.

Each year, as the tournament heats up, so does the market. From sports gear to party supplies, food delivery to betting pools, there's a goldmine of potential waiting to be tapped. And guess what? You don't have to be a sports fanatic to cash in on the action.

So, whether you're a seasoned business owner looking for a new venture or a budding entrepreneur ready to make your mark, you're in the right place. We've compiled a list of the 10+ best and most profitable March Madness business ideas for 2023.

Ready to turn your passion into profit? Let's dive in and explore these slam dunk opportunities together. Get set to be inspired, educated, and motivated to take your entrepreneurial game to the next level.

Host A Tournament Viewing Party

Hosting a tournament viewing party can be a great business idea for those who want to provide an entertaining, interactive event for their customers. It offers the opportunity to engage with a local sporting event, which can draw people from the local community and offer sponsorships, publicity, and additional revenue. Here are some of the benefits of hosting a tournament viewing party:

  • It provides an entertaining experience for patrons who may not otherwise watch the tournament at home.
  • It allows patrons to engage in social activities like cheering and camaraderie.
  • It offers potential sponsorships opportunities for businesses or individuals looking to advertise to a large group of people.
  • The event can serve as a platform for publicity and promotion of upcoming tournaments.
  • It can generate revenue from tickets, concession sales, etc.
image of a Host A Tournament Viewing Party

Collaborate With Local Businesses To Create Special Offers And Promotions

Collaborating with local businesses to create special offers and promotions is a great way to attract customers and bring in more revenue. This can be beneficial for both the local businesses and your own business, as you leverage each other’s networks. Here are some benefits of creating special offers and promotions for local businesses:

  • It can help to drive more customers to both businesses.
  • It increases brand awareness.
  • It provides an opportunity to cross-promote.
  • It helps build relationships with the local community.
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Examples of successful businesses:

The March Madness business industry is comprised of many companies that are dedicated to making college basketball a popular sport for viewers across the world. Here is a list of some successful companies in this industry:

  • NCAA
  • CBS Sports
  • ESPN
  • The Athletic
  • Turner Sports
  • Stadium
  • SeatGeek
  • Seatability
  • Bleacher Report
  • March Madness Live

Launch A Contest To Pick A “dream Team”

Launching a contest to pick a “dream team” can be an effective way to boost marketing and publicity for a business. It can generate interest from potential customers, attract new followers and gain the attention of influencers in the industry. This type of contest could be used to source new ideas, recruit new staff, find talent for an upcoming project or select the best product design. Here are some of the advantages of launching a “dream team” contest for your business:

  • Increase engagement with current and potential customers
  • Gather valuable customer feedback
  • Generate leads, including potential job candidates or collaborators
  • Reach out to influencers and industry leaders who may promote your business
  • Create buzz around your brand by announcing winners on social media

Create A Prediction Game For Brackets

Creating a prediction game for brackets can be a great business idea. It allows people to compete against each other and make predictions about different tournaments and events, allowing for potential monetary rewards for those who guess correctly or do the best in their predictions. Here are some of the benefits of creating this type of game:

  • Users can compete against each other to make the best predictions
  • Can bring in money through subscription fees or other means
  • Great way to engage customers in any kind of tournament or event
  • Can easily be adapted to any kind of sport, event, or tournament
  • Allows users to customize their predictions with unique features and algorithms

Sponsor An Interactive Fan Experience At A Local Theater

Sponsoring an interactive fan experience at a local theater could make for a great business idea. It could be a great way to engage customers, build relationships and advertise your brand. Here are some of the potential benefits this idea offers:

  • Increased visibility for your brand
  • A unique experience that customers will remember
  • A chance to offer promotional items to customers
  • Opportunities to reach new audiences within the local community
  • Build relationships with customers by providing an enjoyable experience

Throw A Viewing Party For The Tournament Finals

Throwing a viewing party for the tournament finals could be a great business idea. It is a memorable way to watch the final game and can attract customers who are looking for an entertaining and enjoyable experience. Here are some features of this business idea that could make it successful:

  • Provide snacks, drinks, or other refreshments
  • Choose a venue that has ample space to accommodate guests
  • Hire professional entertainment such as DJs, musicians, or dancers
  • Rent or purchase quality TVs or projectors to ensure guests have a great view of the game
  • Advertise the event to make sure it’s well-attended

Offer Online Discounts For Apparel And Tickets

Offering online discounts for apparel and tickets is a great business idea for entrepreneurs who are looking for a way to make money and reach more customers. It allows customers to find great deals on their favorite items, and encourages them to shop more often. Here are some advantages of offering online discounts for apparel and tickets:

  • It puts your business in front of more people who are searching for discounts.
  • It gives customers the ability to save money while still getting quality products.
  • It encourages customers to buy a larger quantity of items, thus boosting sales.
  • It allows you to stand out among competition by providing customers with better deals and promotions.

Create A Scavenger Hunt With Clues Around The City

Creating a scavenger hunt with clues around the city is a great business idea. It encourages exploration, fun, and collaboration among participants and can be personalized to meet different groups' needs. This activity can create a meaningful experience for customers and provide opportunities for local businesses, including restaurants, bars, attractions, etc., to advertise and increase their patronage. Here are some reasons why creating a scavenger hunt in the city would make a good business idea:

  • It provides an opportunity to explore the city from a unique perspective.
  • Customers can participate in an interactive and fun activity.
  • Local businesses have the chance to promote their services.
  • The scavenger hunt can be tailored to client needs and preference.
  • It is an effective way to build relationships with customers.

Introduce Custom March Madness Menus At Restaurants

Introducing custom March Madness menus at restaurants is a great business idea. This is because it allows restaurants to capitalize on one of the biggest sporting events of the year, while also providing customers with unique menu items. Some benefits of introducing a custom March Madness menu include:

  • Creating unique menu items for customers to enjoy.
  • Offering specials and discounts to attract more customers.
  • Designing food options to go along with the sports theme.
  • Using marketing strategies to spread awareness about the custommenu.

Rent Out Sports Courts For Pickup Games

Renting out sports courts for pickup games is a great business idea for those looking for a fun and profitable venture. It allows people to play their favorite sport without the hassle of organizing enough people or having to rent out the whole court. It is also a great way to make money while giving people the opportunity to stay physically active.

  • Renting out sports courts allows players to participate in pickup games without having to organize a large group of players.
  • It provides an opportunity for people to get physical activity.
  • It can be profitable and requires minimal overhead.
  • It offers a great way to socialize and stay connected with friends, family, and community members.

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We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.