Marketing ideas
15 min read

Marketing Your Spray Tan Business: 9+ Ideas to Get Customers

Starting a spray tan business can be an exciting and profitable venture, but the real challenge lies in getting customers. Without them, your business will never reach its full potential. If you’re looking for ways to promote and market your spray tan business, you’ve come to the right place. This article will provide nine tips and ideas for getting customers that you can start implementing today.

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Written by:
Newfoundr
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Spray Tan Business:

1. Unique marketing idea for Spray Tan business.

One unique marketing idea for a spray tan business could be to create a mobile spray tanning service. This could involve bringing a pop-up tanning tent to events, such as music festivals, sports matches, or office gatherings, and offering people the chance to get a spray tan on the spot. This could be a great way to draw in new customers and spread awareness of your business.

2. Build a Website For Your Spray Tan Business.

Building a website for your spray tan business can help you increase brand visibility, reach a larger customer base, and provide customers with an easy way to purchase products and services. It also offers an opportunity to showcase your portfolio and stand out from competitors. Additionally, a website can help you track analytics and provide customer feedback, allowing you to better understand customer preferences and improve services.

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Image of a Spray Tan business website

3. Leverage Social Media For Your Spray Tan Business.

Social media marketing is an ideal way to reach and engage with potential customers for your Spray Tan business. By creating compelling content that speaks to your target audience and developing an effective social media strategy, you can reach more people, build brand recognition and loyalty, and increase your sales. You can use social media to showcase your tanning services, post customer reviews, or offer discounts and promotions to engage your followers and drive more business. With social media, your Spray Tan business can have a powerful and consistent presence across a variety of platforms, allowing you to reach more people and grow your business.

4. Run a Promotion for Your Business.

  • Increased visibility and brand recognition
  • Increased engagement and interaction with customers
  • The possibility to attract new customers and retain existing ones
  • Increased sales and revenue
  • The opportunity to create loyalty and repeat business

Examples of promotions include:

  • Discounts or coupons for services or products
  • Buy one get one promotions
  • Free upgrades or add-ons
  • Referral or loyalty programs
  • Free trial offers
  • Contests or giveaways

5. Run Digital Advertisments For Your Spray Tan Business.

Running digital ads for a spray tan business is a great way to reach a larger audience and generate more leads. With digital advertising, you can target potential customers with precision and create a tailored message that resonates with them. Digital ads also offer a cost-effective way to reach a larger audience, as you only pay for the ads when someone interacts with them. Additionally, digital advertising provides an opportunity to track and measure the success of your campaigns in real-time, allowing you to make adjustments quickly and maximize your ROI. For example, if you run a digital ad campaign for your spray tan business, you can measure which audience segments are most interested in your services, and then use that information to create more targeted messages and tailor your ads for better performance.

Image of an example Spray Tan business text ad

6. Start a Referral Program.

Launching a referral program for your Spray Tan business is a great way to build customer loyalty and increase sales. Referral programs are a cost-effective way to market to customers and encourage them to share your business with their friends, family, and co-workers. By providing incentives for referrals, such as discounts or free spray tans, you can attract new customers and reward existing customers for their loyalty. Additionally, referral programs can help you build a larger customer base, increase word-of-mouth marketing, and keep your current customers coming back. By providing customers with an incentive to share their positive experiences with others, you will be able to build a strong reputation and grow your business.

7. Improve Your Spray Tan Business Google Rankings Through SEO.

Image of Spray Tan business Google Search SEO results

Investing in SEO marketing for your spray tan business is an effective way to increase visibility, attract more customers, and generate more sales. SEO strategies can help you reach potential customers who are actively searching for spray tan services online. Additionally, SEO can help you establish your business as a leader in the industry, build trust with consumers, and increase your brand's visibility. Additionally, SEO can help you target customers in specific geographical areas, giving you a competitive edge over other local businesses. Ultimately, investing in SEO marketing for your spray tan business can help you grow your business and become more successful.

8. Leverage Print Marketing.

Print marketing is a powerful tool to increase brand awareness and promote your Spray Tan business. It allows you to reach potential customers in a unique and tangible way that cannot be matched by digital marketing. Print materials such as flyers, brochures, and postcards offer a personal touch to your marketing efforts that provide an opportunity to interact with your customers. Additionally, print materials serve as a tangible reminder of your business and help to increase your credibility and trustworthiness. By leveraging print marketing, you can also reach more people in a more cost-effective way than digital marketing methods. Finally, print materials can be used to promote special offers and discounts that can help to drive sales and increase customer loyalty.

9. Build Your Spray Tan Business Email List & Use Email Marketing.

In 2023, email marketing is still an effective and cost-efficient way to market a spray tan business. Building an email list allows businesses to quickly and easily reach out to their target audience, build relationships with customers, and keep them informed about new products, services, and promotions. Email marketing also helps to build brand loyalty and can be used to increase customer engagement and drive sales. Furthermore, email marketing allows businesses to track customer data, such as open rates and click-throughs, that can be used to gain insights into customer behavior and preferences.

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This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax, or business advice. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax and business advisers, as needed. We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Where can I Find Marketing Resources for my Spray Tan Business?

The best place to find marketing resources for your spray tan business is online. There are many websites and blogs dedicated to marketing for spray tan businesses, such as the International Smart Tan Network, Tanning Salon Marketing, The Tanning Business Coach, and Tanning Tips. Additionally, there are many online marketing tools and resources available that can help you create effective and targeted marketing campaigns, such as social media marketing, email marketing, and search engine optimization.

Newfoundr

Founder and CEO

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.