Marketing ideas
15 min read

Marketing Your Puzzle Business: 9+ Ideas to Get Customers

If you're looking for ways to market your puzzle business and get customers interested, you've come to the right place. In this article, we'll provide 9+ creative ideas that you can use to promote your puzzle business and get customers interested in your products. From developing a social media presence to using email marketing, there are a variety of ways to market your puzzle business that can be used to get customers interested and generate sales. With the right strategies in hand, you'll be on your way to achieving success in no time.

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Written by:
Newfoundr
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Puzzle Business:

1. Unique marketing idea for Puzzle business.

Create a Puzzle subscription box service where customers receive a new puzzle every month. The puzzles could range from easy to difficult, and could feature custom artwork or images that are exclusive to the subscription service. Additionally, customers could have the option to indicate their preferred type of puzzle (e.g. jigsaw, crosswords, word searches, etc) when they sign up so that they receive puzzles tailored to their interests.

2. Build a Website For Your Puzzle Business.

Building a website for your Puzzle Business can help you reach a much wider audience and open up new possibilities for sales and marketing. It can also help you to create a professional and engaging presence online, providing customers with an easy way to learn more about your business and products, as well as an easy way to purchase your puzzles. Additionally, having a website can help you keep track of customer feedback, manage inventory and shipping, and even create a blog to share news and updates.

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Image of a Puzzle business website

3. Leverage Social Media For Your Puzzle Business.

Social media marketing is a powerful tool that can help grow your puzzle business. By engaging with potential customers on social media, you can build relationships, create brand awareness, and drive traffic to your website and stores. You can also use social media to showcase the unique features of your puzzles, build a community of loyal customers, and run promotions to increase sales. With engaging visuals, compelling content, and the right tactics, social media marketing can help you reach your goals and boost your puzzle business.

4. Run a Promotion for Your Business.

Benefits of Running Promotions for a Puzzle Business:

  • Increase Brand Awareness: Promotions can help spread the word about your business and attract new customers.
  • Generate Sales: Promotions can encourage customers to purchase your products.
  • Grow Customer Loyalty: Promotions can reward existing customers and motivate them to keep coming back.
  • Build Relationships: Promotions can be used to engage with customers and build relationships.

Examples of Promotions for a Puzzle Business:

  • Discounts: Offer discounts on select items or across the entire store.
  • Free Shipping: Offer free shipping on orders over a certain amount.
  • Contests: Run a contest offering a prize for the best puzzle solution.
  • Special Offers: Offer special deals for new customers or for loyal customers.

5. Run Digital Advertisments For Your Puzzle Business.

Running digital ads for your Puzzle business can be an incredibly effective way to generate more sales and grow your customer base. Digital ads can be targeted to reach potential customers who are more likely to be interested in your product, allowing you to maximize the return on your ad spend. Additionally, digital ads can be quickly adjusted to optimize your campaigns and react quickly to changes in customer preferences. For example, if you notice that a certain type of puzzle is becoming more popular, you can quickly update your ads to feature and promote that puzzle. Digital ads can also help you reach a wider audience than traditional methods, allowing you to reach customers in other cities or even other countries.

Image of an example Puzzle business text ad

6. Start a Referral Program.

Launching a referral program for your puzzle business is an excellent way to grow your customer base and increase your sales. Referral programs reward customers for referring their friends and family to your business, which helps to spread the word about your product and create a larger network of customers. Additionally, referral programs offer incentives to customers, such as discounts or rewards, which encourages them to make more purchases and build loyalty. Furthermore, referral programs can help you build relationships with your customers, which can lead to repeat business and more positive word-of-mouth reviews. In other words, a referral program can help you maximize your potential and increase your profits.

7. Improve Your Puzzle Business Google Rankings Through SEO.

Image of Puzzle business Google Search SEO results

Investing in SEO marketing for your Puzzle business is a smart move that can pay off in the long run. SEO marketing can help you improve your visibility on search engines, increase organic traffic to your website, and boost brand awareness. With SEO marketing, you can target specific keyword phrases to ensure that your website is seen by potential customers who are seeking puzzles and related products. SEO marketing also allows you to gain insights into the behavior of your customers and see what type of content resonates with them, enabling you to tailor your marketing efforts accordingly. Finally, SEO marketing can help you stay competitive in the marketplace, as it allows you to keep up with industry trends and better understand your competition. Investing in SEO marketing can help you take your Puzzle business to the next level.

8. Leverage Print Marketing.

Print marketing should be leveraged for a puzzle business because it is an effective, cost-efficient way to reach a large and diverse audience. Print materials such as flyers, posters, and brochures can be disseminated in a variety of ways, from store shelves to direct mail. This allows for a wide reach and provides potential customers with an opportunity to learn more about your business and its offerings. Additionally, print materials are tangible and can be kept or shared, increasing the chances that the message will be seen and remembered. Print marketing also allows for customization, allowing businesses to tailor the message to a specific demographic. Furthermore, print marketing is cost-effective and can be targeted to a specific area, making it an ideal choice for businesses with limited budgets. Ultimately, leveraging print marketing can help to increase visibility, engage potential customers, and increase sales for a puzzle business.

9. Build Your Puzzle Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing is an important part of any business in 2023, and it is especially important for the Puzzle business. Email marketing allows businesses to reach a large number of potential customers quickly and cost-effectively. It also allows businesses to build relationships with their customers and keep them engaged with their products and services. With email marketing, businesses can target their messages to specific audiences, allowing them to reach the right customers with the right message. Additionally, email marketing allows businesses to track their results, giving them the data needed to make informed decisions about their campaigns. Finally, email marketing is an excellent way for businesses to stay top of mind with their customers. By sending regular emails, businesses can keep their customers informed about new products and services, sales, and other special offers. Overall, building an email list and leveraging email marketing is an essential part of any business in 2023, and it is especially important for the Puzzle business. Email marketing allows businesses to reach a wide range of customers in a cost-effective manner and helps them build relationships with their customers. Additionally, it allows businesses to track their results and stay top of mind with their customers.

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Where can I Find Marketing Resources for my Puzzle Business?

There are a number of great resources available to help you with your puzzle business marketing. You can find tutorials and guides from industry experts, webinars, podcasts, and more. Additionally, there are several social media platforms such as Twitter and Facebook that offer targeted advertising tools and analytics to help you reach your audience. Additionally, there are many online and print publications that specialize in marketing and advertising for puzzle businesses, such as Puzzle Marketing Magazine and Puzzle Entrepreneur.

Newfoundr

Founder and CEO

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.