Marketing ideas
15 min read

Marketing Your Long Arm Quilting Business: 9+ Ideas to Get Customers

Are you an experienced long arm quilter looking for ways to market your business and attract more customers? In this article, we'll provide you with 9+ creative and effective ideas to successfully market your long arm quilting business and get more customers. Whether you are just starting out or have been in the quilting business for years, these tips will help you reach a larger audience and grow your business.

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Written by:
Newfoundr
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Long Arm Quilting Business:

1. Unique marketing idea for Long Arm Quilting business.

One unique marketing idea for a long arm quilting business could be to partner with fabric stores and quilting clubs in the local community to offer special discounts and promotions for customers who purchase fabric and/or long arm quilting services from the business. This could be a great way to spread the word about the business, form relationships with local quilting and fabric enthusiasts, and gain more customers.

2. Build a Website For Your Long Arm Quilting Business.

Building a website for your Long Arm Quilting Business allows you to reach a larger audience and showcase your quilting services. Additionally, a website makes it easier to manage customer inquiries and bookings, as well as promote new services and products. A website can also help you gain credibility and trust with potential customers, as well as provide an easier way for customers to contact you and learn more about your business.

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Image of a Long Arm Quilting business website

3. Leverage Social Media For Your Long Arm Quilting Business.

Social media marketing can be a powerful tool for long arm quilting businesses. By creating content that resonates with your audience, you can promote your services, build relationships with potential customers, and increase your business’s visibility. Additionally, social media provides an opportunity for long arm quilters to showcase their work and share their expertise with the world. You can share tips and tricks, highlight customer successes, or promote sales and discounts. With strategic planning, social media can be an effective way to grow your business and increase your bottom line.

4. Run a Promotion for Your Business.

Benefits of Running Promotions for Long Arm Quilting Businesses:

  • Increased visibility and brand awareness
  • Increased customer loyalty and repeat business
  • Increased sales and profits
  • Increased customer engagement and satisfaction
  • Ability to reach new audiences

Examples of Promotions for Long Arm Quilting Businesses:

  • Discounts and special offers
  • Product bundles and bundle discounts
  • Referral programs and loyalty programs
  • Free shipping or discounts on shipping
  • Gift with purchase offers
  • Contests and giveaways

5. Run Digital Advertisments For Your Long Arm Quilting Business.

Running digital ads for your Long Arm Quilting business is an effective way to reach your target audience and drive traffic to your business. Digital ads are especially beneficial for small businesses because they are cost-effective, measurable, and customizable. With digital ads, you can target specific users based on their age, gender, location, interests, and more. You can also track the performance of your ads in real time and adjust them as needed. For example, if you notice that your ads are getting more impressions from a certain demographic, you can target them with more specific ads. Additionally, you can use digital ads to increase brand awareness and loyalty. For example, you can create ads that showcase customer testimonials, highlight current promotions, or feature new products and services. This can help to increase customer loyalty and encourage customers to return to your business. Overall, digital ads are an effective way to reach your target audience and drive traffic to your business.

Image of an example Long Arm Quilting business text ad

6. Start a Referral Program.

Launching a referral program for your Long Arm Quilting business is a great way to drive business growth and reward your loyal customers. Referral programs allow you to tap into the power of word-of-mouth marketing, which can be an effective way to spread the word about your business and attract new customers. A referral program can also help to reward existing customers for their loyalty and encourage them to share your business with their friends and family. Additionally, a referral program can be a cost-effective way to market your business since it relies on existing customers rather than costly advertising. With a referral program, you can also track your success and measure the return on your investment.

7. Improve Your Long Arm Quilting Business Google Rankings Through SEO.

Image of Long Arm Quilting business Google Search SEO results

Investing in SEO marketing for your Long Arm Quilting business is a smart decision. SEO will help you reach more potential customers, increase brand awareness, and create more opportunities to convert visitors into paying customers. Additionally, SEO can help you stay ahead of the competition by helping you rank higher in search engine results, giving you an edge over your competitors. Finally, SEO can help you build trust with your customers, as it ensures that your website is up to date, relevant, and easy to use. Investing in SEO is a great way to ensure that your Long Arm Quilting business continues to grow and prosper.

8. Leverage Print Marketing.

Print marketing is an effective way to reach a large group of potential customers in an affordable way. It also allows you to target a specific demographic or geographic area, making your advertising more focused and cost-effective. Additionally, print marketing can help you create a more unified brand identity, as it allows you to create a consistent look and feel for your business. Finally, print marketing is a great way to gain credibility for your Long Arm Quilting business, as it is tangible and can be shared with others. Print marketing can be used to create flyers, business cards, brochures, or postcards that can be used to spread the word about your business, allowing you to reach a larger audience. By leveraging print marketing, you can have a greater presence in your target market and reach more people who are interested in your services.

9. Build Your Long Arm Quilting Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing is increasingly important for a Long Arm Quilting business in 2023. Email marketing allows businesses to reach more potential customers quickly and cost-effectively. Email lists give businesses the opportunity to build relationships with their customers, offer personalized promotions, and keep customers informed about new products or services. Additionally, email marketing can help businesses increase their overall sales and increase their brand awareness. Email marketing also provides a way for businesses to segment their customers for targeted marketing campaigns and better understand their customer behavior. As a Long Arm Quilting business, having a strong email list and leveraging email marketing could help you increase your sales and reach more customers in a more cost-effective way.

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Where can I Find Marketing Resources for my Long Arm Quilting Business?

There are several online and offline resources that can help you market your long arm quilting business. You can start by joining quilting forums, reading quilting blogs and subscribing to quilting newsletters. You can also attend quilting trade shows, conferences, and seminars. Additionally, you can take advantage of online marketing platforms, such as social media and search engine optimization, to reach new customers. Finally, consider connecting with local quilt shops and quilting guilds to help spread the word about your services.

Newfoundr

Founder and CEO

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.