Marketing ideas
15 min read

Marketing Your Homewares Business: 9+ Ideas to Get Customers

Starting a homewares business can be a great way to generate a profitable income. However, in order to be successful, you need to know how to market your business and get customers. In this article, we'll provide you with nine+ ideas to get customers for your homewares business, so you can take your business to the next level.

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Written by:
Newfoundr
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Homewares Business:

1. Unique marketing idea for Homewares business.

One unique marketing idea for a homewares business could be to collaborate with interior designers and home stylists to create a series of blog posts or videos featuring the homewares in different room designs. This can help to give customers inspiration on how to use the items in their own homes. Additionally, you could offer discounts or special deals to customers who share pictures of their homes with the homewares featured.

2. Build a Website For Your Homewares Business.

Building a website for your homewares business is an important step in developing an online presence and reaching a wider audience. Having an online presence can help you increase brand awareness, boost sales, and provide customers with a convenient way to shop. Additionally, having a website can help you create a stronger relationship with existing customers by providing them with easy access to product information, order tracking, and customer service.

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Image of a Homewares business website

3. Leverage Social Media For Your Homewares Business.

Social media marketing is an effective tool to promote your homewares business. By creating engaging content that showcases your products, you can reach a wider audience and create brand awareness. Leveraging social media also allows you to connect directly with your customers, which can be a powerful way to build customer loyalty and trust. Utilizing social media platforms such as Facebook, Instagram, and Twitter to promote your products, as well as offering promotions and giveaways, can help to increase sales and boost your brand recognition. With the right strategy in place, social media marketing can be a powerful tool to help your homewares business grow.

4. Run a Promotion for Your Business.

Benefits of Running Promotions for Your Homewares Business:

  • Increased brand awareness
  • Drive more sales
  • Attract new customers
  • Increase customer loyalty and retention
  • Generate positive word-of-mouth

Examples of Promotions for Your Homewares Business:

  • Discounts/coupons
  • Free shipping/delivery
  • Buy-one-get-one-free offers
  • Bundled products/packages
  • Competitions and giveaways
  • Loyalty programs

5. Run Digital Advertisments For Your Homewares Business.

Running digital ads for a homewares business is a great way to reach a wider audience and increase sales. Digital ads can be targeted to specific demographics, allowing you to reach the customers who are most likely to purchase your products. For example, you can target ads to people who have recently moved into a new home or those who have expressed an interest in home decor. Additionally, digital ads can be run on a budget, allowing you to reach more people for less money than traditional advertising methods. By running digital ads, you can get the most out of your marketing budget and increase your sales.

Image of an example Homewares business text ad

6. Start a Referral Program.

Launching a referral program for your Homewares business can be an excellent way to increase sales and gain loyal customers. By offering a reward for referring friends and family, you can drive more sales and create a sense of loyalty and community around your brand. Additionally, referral programs can provide valuable insights into what your customers want and how to better market to them. Referral programs can also help you reach new customers who may not have known about your brand previously. Ultimately, a referral program can be a great way to increase sales and build brand loyalty, while also helping to keep your existing customers engaged.

7. Improve Your Homewares Business Google Rankings Through SEO.

Image of Homewares business Google Search SEO results

Investing in SEO marketing for your homewares business is a smart move that will pay off in the long run. SEO marketing will help you reach a larger audience, as well as make sure that your website is visible to potential customers. SEO will also help you build better relationships with your customers by providing them with relevant, helpful information. SEO marketing also helps improve your website’s ranking in search engine results pages, which will help you gain more visibility and generate more leads. Finally, SEO marketing can also help you increase your brand awareness and trust, as potential customers will be able to easily find you online.

8. Leverage Print Marketing.

Print marketing is an effective way to reach potential customers for any homewares business. Print marketing provides an opportunity to promote products and services in a tangible, direct way. It can help to create brand awareness, build customer loyalty, and increase sales. Print marketing can be used to reach a wide range of consumers, including those who may not be familiar with your business or its products. Print marketing is also an affordable way to reach potential customers and can be customized to target particular demographics. Additionally, print marketing can be used to create an interactive experience, allowing customers to explore a product through visuals and text. Finally, print marketing can provide a sense of credibility and trustworthiness for your brand, as it can be used to showcase past successes and customer testimonials.

9. Build Your Homewares Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing for your Homewares business in 2023 is important because it can help you stay connected with customers and prospects, generate leads, build relationships, and increase sales. Email marketing is an effective way to reach potential customers and build customer loyalty because it allows you to personalize messages, target customers based on interests, and nurture leads until they're ready to purchase. Additionally, email can be used to inform customers of new products, discounts, and promotions, and to keep them updated on changes to your business. By building an email list, you can also collect important customer data that can be used to personalize marketing campaigns and improve the customer experience.

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Where can I Find Marketing Resources for my Homewares Business?

There are a variety of resources available to help with marketing a homewares business. You can find helpful information on websites such as Hubspot, Moz, and Social Media Examiner. Additionally, you can also look to industry specific websites such as Home Decor Trends and Home Goods Trends for industry specific insight. Additionally, there are many local business organizations and associations that can provide resources and support for marketing a homewares business.

Newfoundr

Founder and CEO

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.