Marketing ideas
15 min read

Marketing Your Handyman Service: 9+ Ideas to Get Customers

If you're looking to get the word out about your handyman service, you're in luck! There are a variety of creative, effective marketing strategies you can use to get customers. From optimizing your website for local searches to utilizing social media tools, this article will provide you with 9+ ideas for marketing your handyman service and getting customers through the door.

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Written by:
Newfoundr
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Handyman Service:

1. Unique marketing idea for your Handyman Service:

One unique marketing idea for a Handyman Service could be to offer a loyalty program for returning customers. This could include discounts for services or additional services for a discounted rate. Additionally, offering referral bonuses to customers who refer more business to the company could be a great way to increase visibility and customer loyalty.

2. Build a Website For Your Handyman Service.

Building a website for your Handyman Service is an effective way to reach potential customers and showcase the services you offer. A website can provide an easy way for customers to learn more about your business, view photos of past projects, contact you for an estimate, and check out customer reviews. Additionally, having a website can help to boost your business’s visibility and search engine rankings, making it easier for customers to find you.

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3. Leverage Social Media For Your Handyman Service.

Leveraging social media marketing for your Handyman Service is a great way to increase your reach and visibility in the local community. Utilizing platforms like Facebook, Instagram and Twitter can help you connect with potential customers, build relationships and share helpful content. You can create engaging posts, photos and videos that showcase your work, share tips and advice, and promote special offers and discounts. By engaging with your followers, you can create an active community of loyal customers who can help spread the word about your services.

4. Run a Promotion for Your Business.

Running promotions for your Handyman Service is an excellent way to increase your customer base and generate more business. It can also help in improving customer retention and loyalty. The following are some of the benefits of running promotions for your Handyman Service:

  • Increase visibility and recognition in your area
  • Encourages customers to try out your services
  • Gain new customers and retain existing ones
  • Increases customer loyalty and engagement
  • Increases word-of-mouth marketing and referrals
  • Makes your business look more professional and reliable

5. Run Digital Advertisments For Your Handyman Service.

Running digital ads for your handyman service is an excellent way to reach a larger audience and grow your business. Not only does it allow you to reach potential customers who may not have known about your business in the first place, but it also gives you the opportunity to target specific audiences who may be interested in your services. For example, if you specialize in plumbing services, you could create an ad to target people who have recently searched for plumbing-related keywords. This can help you reach the right people more quickly and efficiently. Additionally, digital ads can help you build brand recognition and loyalty. By creating ads that are tailored to your target audience and have engaging visuals, you can increase the likelihood of customers remembering your business and returning for future services.

Image of an example Handyman Service text ad

6. Start a Referral Program.

Launching a referral program for your Handyman Service is a great way to increase your customer base and generate repeat business. Referral programs create an incentive for existing customers to recommend your services to their friends and family, leading to increased visibility for your business and more potential customers. Plus, with a referral program you can reward your customers for their loyalty and help them save money on future services. For example, a handyman service referral program can offer existing customers a 10% discount on their next service when they refer a friend. The referred customer can also receive a 10% discount on their first service. This encourages both customers to use your services, and the original customer can save money on their next service.

7. Improve Your Google Rankings for Your Handyman Service Through SEO.

Image of Handyman Google SEO SERP

Investing in SEO marketing for your Handyman Service is a smart move because it will help you reach a larger, more targeted audience and boost your visibility online. SEO marketing will optimize your website and content with the right keywords and phrases to help you rank higher on search engine results pages (SERPs). This will help you gain more organic website traffic and lead to more potential customers. Additionally, SEO marketing will help you build trust and credibility with potential customers by providing them with helpful information and quality content. Finally, investing in SEO marketing can provide you with a long-term return on your investment, as it will help you reach more people and establish a strong online presence.

8. Leverage Print Marketing.

Leveraging print marketing for your Handyman Service is a great way to reach a variety of potential customers in your area. Print marketing materials such as flyers, postcards, brochures, and business cards are an effective way to provide your customers with a physical representation of your business and its services. Print marketing materials are also an effective way to build brand awareness and trust in your business, which can lead to increased customer loyalty and referrals. Print marketing materials also provide you with an opportunity to communicate with your customers on a personal level, allowing you to showcase the quality of your services and the value you bring to your customers. Additionally, print marketing materials can be distributed in a variety of areas, such as local businesses, community centers, and public locations, allowing you to reach a wide range of potential customers.

9. Build Your Handyman Service Email List & Use Email Marketing.

Building an email list and leveraging email marketing are important for any business in 2023, including a Handyman Service. Email marketing allows a business to reach out to potential customers and build relationships with existing customers. It also helps to increase brand awareness, as well as drive sales and conversions. Email lists allow businesses to segment their audiences and tailor their messages to different customer segments. This means that businesses can send more targeted and specific messages that are likely to resonate with their customers. Email marketing also allows businesses to track and measure the success of their campaigns, giving them the opportunity to make changes and improve their strategies over time.

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Where can I Find Marketing Resources for my Handyman Service?

There are several resources available to help you market your handyman service. You can begin by creating a website or blog to showcase your services and portfolio, building a presence on social media platforms such as Facebook and Twitter, and reaching out to local media outlets and newspapers for feature stories. You can also look into joining local business associations, utilizing online advertising and review sites such as Yelp and Angie's List, and attending local trade shows and home shows to market your business. Additionally, you could consider creating promotional materials such as brochures, flyers, and business cards to further advertise your business.

Newfoundr

Founder and CEO

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.