Marketing ideas
15 min read

Marketing Your Film Production Business: 9+ Ideas to Get Customers

Are you a budding film production business looking to get your name out there and find customers? It can be a daunting task to bring in customers and market your business, but the good news is that there are plenty of tried and tested strategies out there that can help. In this article, we’ll take a look at 9+ ideas to help you start marketing your film production business and get the customers you need.

image of author
Written by:
Newfoundr
Updated on:
January 22, 2024
Image of Film Production business marketing ideas
Our #1 recommend business formation partner:
Image of Zenbusiness logo
ZenBusiness
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
Form your LLC Dream Business in minutes.

Get worry-free services and support to launch your business starting at $0 plus state fees.

List of the Best Marketing Ideas For Your Film Production Business:

1. Unique marketing idea for your Film Production Business:

Offer special screenings of upcoming films for film critics, industry professionals, and influencers to build buzz for the films prior to their release. Additionally, create unique content that can be shared on social media to attract potential audiences. Additionally, offer special discounts to local theaters and other businesses for bulk ticket purchases. Finally, create a loyalty program for customers that rewards repeat business and engages with the film production business on a regular basis.

2. Build a Website For Your Film Production Business.

Building a website for your film production business is important for a variety of reasons. It can help you promote and market your services, increase visibility and reach to potential customers, and build credibility for your business. It can also help you to manage projects, streamline communication with clients, showcase your portfolio, and even create an online store to sell products or tickets to events. Ultimately, a website can be a great tool to help you grow your film production business.

Need a custom website?

Cabana Design is an experienced website designer, and specializes in building beautiful websites for small businesses.
Get a website →
Image of liveplan business formation
Image of Film Production Business website

3. Leverage Social Media For Your Film Production Business.

Social media marketing is an invaluable tool for any film production business. Leveraging social media allows the business to reach a wide range of potential customers and create meaningful relationships with them. Social media provides an opportunity to share valuable content, such as behind-the-scenes videos, film trailers, and more. Additionally, social media can be used to host contests and giveaways, which can be a great way to engage with customers and build brand loyalty. Social media also provides a platform for customer feedback, allowing the business to make necessary changes quickly and efficiently. When used strategically, social media marketing can be an effective way to promote the business and reach a larger customer base.

4. Run a Promotion for Your Business.

Running promotional activities for your film production business can be an effective way to attract new customers and boost sales. Promotional activities can also help to build your brand, increase visibility, and generate interest in your services and products. Some examples of promotional activities include:

  • Social media campaigns
  • Creating promotional videos
  • Offering discounts and special offers
  • Hosting special events
  • Providing free samples

5. Run Digital Advertisments For Your Film Production Business.

Running digital ads for your film production business is an effective way to reach potential clients and build brand awareness. Digital ads allow you to target a specific audience, which means you can reach people who are more likely to be interested in your services. Additionally, digital ads are more cost-effective than many other forms of advertising, making it easier to scale your ad campaigns. For example, if you wanted to target people who are interested in independent films, you could run digital ads on independent film review websites or social media accounts. Finally, digital ads are measurable and allow you to track and analyze the performance of your campaigns, providing insight into which tactics are working and which need to be improved.

Image of an example Film Production Business text ad

6. Start a Referral Program.

Launching a referral program for your Film Production Business can be a great way to increase your customer base and strengthen relationships with existing customers. Referral programs are one of the most cost-effective ways to acquire new customers and increase sales. A referral program can also provide an incentive for customers to continue to do business with you, as they can benefit from the discounts or rewards you offer for successful referrals.For example, you could create a referral program for your Film Production Business by offering discounts or rewards to customers for every successful referral. For each successful referral, you could offer a discount on services or a gift card to a partner business. You could also offer a referral bonus to customers who refer multiple people or who refer a certain number of customers. This could be an additional discount or a free service. By offering rewards for successful referrals, you can encourage customers to refer their friends and family and grow your business.

7. Improve Your Google Rankings for Your Film Production Business Through SEO.

Image of Film Production Google SEO SERP

Investing in SEO marketing for your film production business is an essential part of any modern marketing strategy. SEO allows you to reach a larger audience, increase your visibility online, and create more opportunities for your business. SEO can also help you to build credibility and trust with potential customers, as well as establish yourself as an industry leader. Finally, SEO can help you to stand out from the competition, drive more traffic to your website, and generate more leads and sales. Investing in SEO can be a powerful investment in the long-term success of your film production business.

8. Leverage Print Marketing.

Print marketing is an invaluable tool for any business, including film production. Print marketing offers a personal and tangible way to reach potential customers and build relationships with them. It has the potential to be more memorable, engaging, and persuasive than digital marketing. Additionally, it can be used to target specific audiences and demographics, allowing for more effective targeting of potential customers. Finally, print marketing can be cost-effective and provide a great return on investment, especially when combined with digital marketing. By leveraging print marketing, film production businesses can effectively build awareness, increase engagement, and generate leads.

9. Build Your Film Production Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing for a film production business in 2023 is important because it will allow you to stay connected with your target audience, increase brand visibility and awareness, and build relationships with potential customers. Email marketing is an effective way to reach out to a large number of people quickly and cost-effectively. It can help you create more personalized communication and build relationships with your customers. With email marketing, you can also track the performance of your campaigns and measure the success of your strategies. Additionally, email marketing is a great way to keep your customers informed about upcoming projects, events, and promotions.

Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax, or business advice. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax and business advisers, as needed. We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Where can I Find Marketing Resources for my Film Production Business?

There are a number of resources available online to help you with marketing your film production business. Some of the most popular resources include:• Social media platforms like Facebook, Twitter, and Instagram• Industry blogs and websites• Film industry publications such as Variety, Hollywood Reporter, and Deadline• Professional organizations such as the Producers Guild of America• Trade shows and film festivals• Online video platforms like YouTube and Vimeo• Advertising platforms such as Google Ads and Facebook Ads• Online directories such as IMDb, FilmFreeway, and Withoutabox• Local networking events• Publicity and press outreach• Online and offline marketing campaigns

Newfoundr

Founder and CEO

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.